Published date: Friday, 2 August 2024
How the Industry Is Reacting to Google’s Latest Cookie Bombshell
“The reprieve for third-party cookies doesn’t change the fact that most consumers don’t want to be tracked across the web. The future is privacy-centric, and organizations must embrace tools that allow them to achieve effective advertising performance in a way that doesn’t compromise consumers’ privacy.
“To create a true one-to-one connection with consumers, brands need to find more effective ways of reaching their audience. They should build out their data insight capabilities and use AI-driven predictive modeling to optimize their media based on multiple data signals, allowing them to improve outcomes by allocating resources in the most efficient way.”