November 15, 2017
In this series, we’re highlighting campaigns nominated for the 2017 LoopMe Awards. The LoopMe Awards celebrate the best in AI-optimized mobile video advertising. These campaigns have used artificial intelligence in combination with PurchaseLoop, LoopMe’s brand optimization product, to deliver enhanced campaign results and fulfill brand marketing objectives.
Campaign: Summer of Audi
Agency: PHD Media
Audi was one of the first brands in the United States to run a PurchaseLoop Foot Traffic campaign with the intent of increasing dealership visits in their Sunbelt market in Los Angeles.
To reach in-market luxury auto shoppers, LoopMe leveraged high impact and custom mobile creative formats, including full-screen video and rich media units.
Using location data from Placed and AI optimization, LoopMe was able to track and directly optimize for dealership visitation, serving ads only toward audiences and environments with the highest propensity for visiting an Audi dealership. The use of this technology resulted in a +31% increase in visitsto dealerships in the LA area.
LoopMe’s AI optimization also increased VR by 12%, resulting in a +80% VCR overall.
To view the winner of the 2017 LoopMe Awards, click here.