How AR Gives Ads New Purpose

Ahead of joining Brand Innovators panel discussion on Collaborative Advertising: How AR Gives Ads New Purpose, last week LoopMe surveyed over 2,300 U.S. consumers and asked about the value of interactive, immersive advertising experience.

Nearly 20% of consumers say they’re more likely to pay attention to interactive ads with 2/3’s of them remember seeing ads while playing games on their mobile devices. So awareness of ads are high but the majority of consumers have not engaged with an AR ad — not surprising since we don’t see many brands really tapping into this yet.

Interestingly though, a quarter of consumers would have a better attitude of ads if they were more engaging and almost 40% of consumers may find it useful to use a virtual first look for products.

This is a huge opportunity for brands to reach consumers in a more meaningful memorable way.

Q1: Have you seen ads while playing games on your phone or tablet?

2/3 of consumers have seen ads while playing mobile games.

Q2: Are you more likely to pay attention to ads that offer interactive components?

20% of consumers say they’re more likely to pay attention to interactive ads.

Q3: Would you feel better about ads if they were more engaging?

1/4 of consumers would have a better attitude of ads if they were more engaging.

Q4: Have you ever engaged with an ad using your camera or augmented reality?

The majority of consumers (94%) have not engaged with an AR ad using their camera.

Q5: Would you find it useful to shop for a product if you can use the ad to create a virtual first look?

Almost 40% (39.5%) of consumers may find it useful to use a virtual first look for products.

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