New York
|
Oct 7-10, 2024
Schedule
Monday, October 7th
2:50PM - 3:20PM |
Brands & Marketers Track
Bridging the Gap: Performance Marketing Meets Brand Building
In today's data-driven advertising landscape, performance marketing has become a powerful tool for generating immediate results and driving sales. However, as brands increasingly focus on short-term gains, the long-term impact of brand building and upper-funnel performance is often overlooked.
This panel discussion will delve into the importance of balancing performance-driven strategies with brand awareness initiatives. Influential marketers and brands will share actionable insights on how they've successfully integrated performance media and brand advertising to achieve sustainable growth.
This panel discussion will delve into the importance of balancing performance-driven strategies with brand awareness initiatives. Influential marketers and brands will share actionable insights on how they've successfully integrated performance media and brand advertising to achieve sustainable growth.
Lisa Coffey
CRO, LoopMe
CRO, LoopMe
Tuesday, October 8th
12:00PM - 12:50PM |
Modern Marketing & Measurement Track
Brand Building in the Post-TV Era
Television has historically been the cornerstone of brand building and driving long-term brand effects. However, with the rapid decline in traditional TV viewing and the evolving landscape of new and varied video inventory and placements, brand advertisers are facing unprecedented challenges and opportunities.
In this fireside chat, Rob Cukierman, Chief Product Officer at LoopMe, will sit down with a senior industry leader to discuss how brand advertising can continue to drive long-term business outcomes in today’s media environment. They will explore how an AI-driven approach, which combines advanced performance techniques with traditional brand metrics, is helping brands adapt to a new world of brand building in the post-TV era.
In this fireside chat, Rob Cukierman, Chief Product Officer at LoopMe, will sit down with a senior industry leader to discuss how brand advertising can continue to drive long-term business outcomes in today’s media environment. They will explore how an AI-driven approach, which combines advanced performance techniques with traditional brand metrics, is helping brands adapt to a new world of brand building in the post-TV era.
Rob Cukierman
Chief Product Officer, LoopMe
Chief Product Officer, LoopMe
Meet the team
Stephen Upstone
CEO & Founder (Board Member)
CEO & Founder (Board Member)
Lisa Coffey
CRO
CRO
Rob Cukierman
Chief Product Officer
Chief Product Officer
Brian Bell
GM, North America
GM, North America
Deborah Wogan
VP, Agency Partnerships
VP, Agency Partnerships
Carlos Cruz
VP, Strategic Partnerships
VP, Strategic Partnerships
Joseph Farrell
VP, Central & West Sales
VP, Central & West Sales
Matthew Pagen
Head of Measurement Sales
Head of Measurement Sales