80% of marketing leaders think Artificial Intelligence will revolutionize marketing,
but just 26% say they have a confident understanding of it
Today we launch AI: The Guide. We’re often asked by our clients and partners for more information about Artificial Intelligence. There's a wealth of knowledge out there, but it can be hard to know where to start.
That’s why we developed this guide in collaboration with our data scientists. They have over 50 years of experience and have collaborated on projects like Google DeepMind and AlphaGo. They’re the experts.
AI’s application to marketing is incredibly exciting. Our guide aims to educate and inform so that marketers and agencies alike feel confident in discussing AI and its use cases.
- A brief history of AI. Important historical milestones from the 1930’s to present
- Key words and definitions. All the terms you need to know, from algorithms to big data and chatbots
- How to work with AI. Learn how to incorporate AI successfully into your advertising strategy
- Questions to ask. The questions you should be asking your AI provider – and the answers you want to hear