Brand challenge
Increase purchase intent for WHOOP’s new SportFlex band and drive active members to buy via shoppable unit.
LoopMe boosted WHOOP’s Shoppable Campaign with a 6.5x higher intent lift over industry benchmark, resulting in a 13x return on investment
Innovative solution
LoopMe was originally seen as an upper-funnel partner for WHOOP. To enhance our partnership, we utilized our SmartCommerce integration, transforming media into shoppable experiences.
By tracking total cart values, we were able to more effectively drive WHOOP members down the funnel while providing bett er insights into conversions.
Outstanding results
“LoopMe has been a trusted partner for WHOOP, and we’re always seeking new ways to elevate our collaboration. When we learned about LoopMe’s SmartCommerce partnership, we saw a valuable opportunity to test add-to-cart functionality across our media to promote the new SportFlex Band. The results of this campaign demonstrate that LoopMe goes beyond finding quality audiences and driving lift—they can also be considered a full-funnel partner with solutions that extend all the way to the sales level.”
Mike Montiel, Brand Media Manager, WHOOP
6.5x
6.5x
intent lift above industry benchmark
11,679
11,679
items transferred to cart
$680K
$680K
Total cart value 13x higher than investment for campaign