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LoopMe Measurement highlights Vevo’s impressive CTV campaign performance

Objective

As the leading global FAST network, it’s important for Vevo to provide partners with industry-leading campaign measurement and performance data to highlight the unique power of its content and audience to drive outcomes for brands.

Vevo needed to showcase its ability to drive lower-funnel brand metrics such as consideration and purchase intent for a CPG brand in the emerging prebiotic sodas category, while increasing the brand’s presence in the minds of consumers looking to make more health-conscious choices.

Innovative solution

Utilize LoopMe’s brand lift measurement solution for CTV to generate granular and statistically significant data across a sample size of 2,795 respondents
This allowed Vevo to report the campaign’s exceptional performance over industry benchmarks and exceeding the brand KPIs

Outstanding results

“LoopMe’s brand measurement solution helps Vevo highlight the power of our content, audiences and network to positively shift consumer sentiment and intent, which translates to real sales and market share for our clients. This type of measurement for CTV has traditionally been missing due to the limitations of digital survey panels. LoopMe’s unique solution solves this problem allowing us to provide granular CTV brand measurement for campaigns of almost any size.”
Rob Christensen EVP, Global Sales, Vevo

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60%

ad recall uplift
ad recall uplift 60% above industry benchmark

10x

consideration uplift
consideration uplift 10x above industry benchmark

9.5x

purchase intent uplift
purchase intent uplift 9.5x above industry benchmark
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