LoopMe drives 94% brand awareness and 242% CTV-specific lift over benchmark among Spanish-speaking audiences for Understood.org's ADHD resources

Brand challenge

Generate lift in site visits and awareness for Understood.org’s ADHD resources and the challenges diagnosed children face by reaching English and Spanish-speaking parents and caregivers.

Audiences included users with a child between aged 5-18.

Strategy

Measured and optimized brand awareness across English and Spanish audiences
Built first-party English and Spanish audience segments
Combined first-party and third-party targeting for parents of children with ADHD
Ran rich media and CTV

Outstanding results

“LoopMe made everything from basic launches to advanced audience targeting, custom creative, and intricate brand lift studies a breeze. The brand lift studies have been a real standout for our clients.”
–Annie Harris, Senior Media Planner at Good Apple

94%

Lift in brand awareness
11x higher than industry benchmarks for brand awareness

242%

Lift on CTV
30x higher than industry benchmarks for CTV-specific lift

197%

Higher lift driven by LoopMe
2x higher LoopMe-specific lift compared to non-LoopMe lift