Brand challenge
Hard to increase and sustain number of livestream viewers. Difficulty driving traffic to website from livestream views.
LoopMe drives affinity for TCL China through AI & custom audiences
Innovative solution
Leverage PurchaseLoop Audiences to identify key audience and increase livestream viewers
Target viewers using PurchaseLoop Brand to drive brand uplift and increase website traffic and conversions
Outstanding results
LoopMe exceeded all media performance client benchmarks.
LoopMe was a winner in the Digital – Audience Planning category at the Morketing Awards in recognition of our work on this campaign.
9.6%
Lift in brand affinity
8.1%
Lift in brand consideration
68,650
Clicks
1.75%
CTR