Brand challenge
Quorn wanted to define their target audiences: those willing to try meat-free alternatives and consumers already interested in specific plant-based brands.
They also wanted to track campaign impact across 14 national retailers.
LoopMe's AI-powered PurchaseLoop technology drives healthy ROI for Quorn
Innovative solution
Use LoopMe's AI technology to target 1st party and 3rd party audiences who live sustainably and are interested in health and fitness
Leverage PurchaseLoop to track brand sentiment among engaged users and analyze sales data in partnership with Circana for all Quorn products in test stores
Target users with video ads to drive engagement
Outstanding results
LoopMe delivered strong results for both Quorn featured products, as well as other Quorn chilled products.
LoopMe helped Quorn achieve their target of boosting awareness, consideration and sales.
1.8%
Sales lift
66K
Total clicks
191K
Lifted users
£1.33
Cost per outcome