FOR SUPPLY & DEMAND PARTNERS
FOR Brands & AGENCIES
FOR BRANDS, AGENCIES, PUBLISHERS & PLATFORMS
Contact
Log in Advertisers Publishers

LoopMe & Origin measure CTV for Visit Florida with 5x Lift over industry standards

Brand challenge

Origin, a creative technology company whose solutions help brands speak more directly to consumers in the living room, faced significant challenges utilizing traditional brand-lift solutions to report, optimize and highlight their performance against brand goals. Origin were looking to break through the clutter, increase message association, and boost consideration for Visit Florida. This challenge was attributed to – and exacerbated by – the severe limitations of traditional panel-based solutions for CTV measurement.

Innovative solution

Origin utilized LoopMe’s PurchaseLoop Measurement, which provides media sellers, agencies and brands with a brand-lift CTV solution which is not reliant on panels.
Using PurchaseLoop Measurement drove a 10x more scalable solution than traditional panel-based campaigns.

Outstanding results

PurchaseLoop Measurement not only allowed Origin to highlight the effectiveness of the campaign, but also provided deeper insights on the impact of their native CTV ad products across key demographics and dimensions. During a 3-month campaign flight, PurchaseLoop Measurement scalability and CTV campaign reporting highlighted the impact of Origin’s technology, driving lift in performance across all KPIs.

 

Back to menu

24.3%

Increase in ad recall
1.5x above LoopMe's average benchmark

13.6%

Increase in consideration
3x above LoopMe's average benchmark

25%

Increase in purchase intent
5x above LoopMe's average benchmark
Back to menu