Brand challenge
Increase sales by attracting new buyers into the PepsiCo Mountain Dew franchise
LoopMe drives 4.5% sales lift for Mountain Dew
Innovative solution
Find audiences that are more likely to purchase Mountain Dew
Optimize the campaign in-flight towards brand lift and sales goals
Leverage LoopMe’s platform integration with Circana’s Campaign Conversion Feed solution
Quantify sales uplift via Circana’s Household Lift Solution
Award-winning results
LoopMe won the Best Mobile Marketing Platform category in the Digiday Technology Awards for our work on this campaign.
“PepsiCo saw increased dollar-per-household sales lift by 40% and an increase in the delivered return on advertisement of $1.28, which is pretty incredible during that timeframe when we see that the category average benchmark is about 12%”
Jennifer Pelino
EVP, Omnichannel Media, Circana
“LoopMe’s in-flight optimizations and IRI’s verified conversion sales data helped PepsiCo increase dollars per household sales lift by 40% and generate a return on advertising spend (ROAS) of $1.28, outperforming category sales lift benchmarks by 12%. The campaign showed the power of these technologies to expose new consumers to programmatic advertising and boost sales lift even in a highly penetrated category.”
Joe Conti
Vice President Sales, Media Center of Excellence, Circana
40%
40%
increased dollars per household sales lift
12%
12%
higher than category benchmark
4.5%
4.5%
sales lift