Brand challenge
Increase brand awareness for McDonald’s Chicken McCrispy and convert fried chicken lovers to expand their market share.
LoopMe drives brand awareness lift 2x higher than industry benchmark for McDonald’s
Innovative solution
Use PurchaseLoop Audiences pre-campaign to create an audience segment of fried chicken lovers, with a focus on those who indexed highly towards preferring a non-spicy variant.
Leverage PurchaseLoop’s AI to optimize the campaign in-flight towards brand lift goal to shift preference to McDonald’s Chicken McCrispy.
Target in-market audience with creative incorporating 3D elements to show the Chicken McCrispy in greater detail, driving maximum cravings for fried chicken and purchase consideration.
Outstanding results
In recognition of this campaign, LoopMe was a winner in the MARKies Awards, in the Most Effective Use of Zero-Party Data category, and a finalist in The Singapore Media & Marketing Awards, in the Best Use of Technology category.
13.9%
13.9%
Lift in awareness of the Chicken McCrispy driven by LoopMe
2x
2x
Brand awareness lift above industry benchmark
34K
34K
Lifted users driven by LoopMe