Brand challenge
Lilly Drogerie wanted to increase in-store visits and drive sales. They were also looking to improve the precision of their digital targeting to drive user engagement.
LoopMe drives 40% lift in sales for Lilly Drogerie
Innovative solution
Use PurchaseLoop Audiences to identify in-market audience and target users with hyper-personalized rich media to drive engagement towards specific promotions.
Leverage PurchaseLoop’s AI to optimize the campaign in flight towards the brand lift goal and match digital ad exposure with in-store foot traffic data.
Award-winning results
In partnership with Black C Media, in recognition of this campaign LoopMe was a winner in the Effective Use of Data category at the IAB MIXX Awards Serbia.
73K
73K
New store visits driven by LoopMe
40%
40%
Lift in sales
1.6M
1.6M
Total impressions