In 2023, Kia had multiple new models launching and looked for video partners to help highlight new features. They wanted to go beyond just media metrics and see how partners affected brand lift metrics via a brand study.
In addition, they sought to influence psychographic audiences across each model that would help drive more consideration to buy their vehicles.
“LoopMe real-time optimization and AI is so quick and efficient, which is really important on our end with campaigns that are 4-6 weeks long and to develop learnings for future campaigns. I was surprised with the scale and how their survey technology is also able to find people pretty quickly. For us, the key benefits working with LoopMe are their audiences, speed and scale.”
Hermy Fernandez – SVP, Digital Investment, Canvas Worldwide