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LoopMe drives subscription intent for gaming console company

Brand challenge

A leading gaming console brand was seeking to grow familiarity of their online subscription pass and drive new subscriptions among frequent PC gamers during the busy Q4 shopping season. Specifically, they were looking for a partner that would deliver audience reach and scalability across a niche audience. They wanted to ensure that media delivery would maximize campaign effectiveness and meet their brand goals.

Innovative solution

Custom audiences were developed by LoopMe to identify heavy PC gamers and competitive system users
LoopMe deployed programmatic video ad units to reach the required target audience at scale
LoopMe’s patented AI brand optimization was used to increase campaign effectiveness at the placement level, collecting and decisioning based on real-time consumer feedback across familiarity, ad recall and intent

Outstanding results

Over 300K consumers are now considering this subscription.
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2.5x

2.5x
higher than industry benchmarks for subscription intent

60%

60%
of lifted users were a result of LoopMe’s AI platform

17.5%

17.5%
lift
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