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LoopMe drives 35.9% brand lift for nonprofit Earthjustice

Brand challenge

Drive brand awareness for nonprofit environmental law organization Earthjustice through full-screen mobile/tablet video placements.

“In addition to low awareness levels, Earthjustice also had the unique challenge of limited audience reach due to the narrow audience parameters and psychographics in place. We leveraged LoopMe’s PurchaseLoop Audiences product to help inform our future audience strategy.”

Lindsey Muzzio
Marketing Specialist, Earthjustice

Innovative solution

Deploy LoopMe’s PurchaseLoop Audiences survey to hone in on users who care about protecting the environment
Use LoopMe’s AI platform to build a custom segment based on users who value the environment the most
Run A/B testing
Use survey data in real time to drive incremental uplift in awareness in-flight

Outstanding results

LoopMe found that the custom audience strongly impacted performance across both media metrics and awareness lift, and saw the strongest brand lift when the demographic was applied.

“LoopMe’s audience insights help us reach our supporters in the most effective way possible.”

Lindsey Muzzio
Marketing Specialist, Earthjustice

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2x

2x higher
than the LoopMe campaign performance average for brand awareness

+35.9%

+35.9%
uplift awareness
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