Brand challenge
With e-comm coffee buying less frequent post COVID, La Colombe sought to increase DTC e-commerce site traffic and acquire new customers that are already coffee drinkers.
LoopMe top contributor to
e-commerce site traffic for La Colombe
Innovative solution
LoopMe was selected as one of four video partners as a means to find new customers. LoopMe was the only partner using AI to qualify and optimize results.
La Colombe utilized LoopMe’s unique survey technology to identify premium coffee drinkers as an ongoing incremental audience targeting tactic. LoopMe’s reach of 250M unique devices paired with its predictive AI. This targeting strategy identified a large volume of premium coffee drinkers that were new to the La Colombe brand.
Once the predictive audience was qualified, LoopMe delivered video advertising across its inventory partners within mobile in-app to find, engage and delight coffee drinkers with an enticing ad aimed at promoting the La Colombe DTC offering.
LoopMe also worked with La Colombe to measure the impact of the campaign on driving quality traffic with site served tags for coordinating measurement and attribution.
Outstanding results
LoopMe was the most effective partner, with nearly all of the site traffic from 4 video partners being delivered by LoopMe alone.
LoopMe’s partnership with La Colombe was analyzed by AdExchanger. Find out why La Colombe put an AI company in charge of its video ads.
97%
97%
site traffic delivered, driven by LoopMe (1 of 4 video partners)
+119%
+119%
of revenue target for La Colombe
97%
97%
of site traffic generated by LoopMe were new users
85%
85%
of new users driven by LoopMe led to revenue