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LoopMe targeting fuels Carlsberg awareness and consideration

Brand challenge

Carlsberg wanted to increase awareness and reach among most relevant audiences, specifically those most interested in the Carlsberg brand and its products.

Carlsberg also wanted to drive higher purchase consideration, ensuring its brand was front of mind next time exposed users visited UK retail stores in search of beer.

Innovative solution

Use PurchaseLoop Audiences pre-campaign to define a relevant target audience
Create a custom segment of users that would consider purchasing Carlsberg Danish Pilsner
Leverage LoopMe's AI to optimize in-flight towards consideration
Target users with display ad creatives designed to drive brand recall in key retail stores

Outstanding results

LoopMe generated insights that enabled Carlsberg to better understand its target audience.

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47K

Total clicks

131K

Lifted users

£1.62

Cost per outcome

23.35%

Lift in CTR
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