As a challenger brand in the plant-based beverage space, Califia Farms needs to efficiently grow its brand awareness, shift consumer preferences and reach new audiences. To achieve these objectives Califia Farms worked with LoopMe to leverage their massive reach of mobile media and interactive formats to build mid-funnel brand visibility, awareness and ad recall, with guaranteed and accountable results.
“LoopMeʼs outcomes-based buying approach gave us the confidence to invest knowing that we would meet the objectives needed to drive
our business forward in a competitive category. This, coupled with the support building impactful and engaging creative and the Circana sales data makes LoopMe a great partner for building campaigns that engage consumers and deliver clear results.ˮ
Sam McKinty – Senior Brand Manager, Califia Farms