Danone wanted to increase consideration among consumers that its Alpro dairy alternatives were just as delicious and versatile as the dairy equivalents available on shelves.
Danone also wanted to demonstrate the range of Alpro products on offer and their usage across the breakfast eating occasion.
By utilizing LoopMe’s PurchaseLoop solution throughout the campaign, Danone was able to drastically increase brand recall lift, consideration and brand interaction, making Alpro the obvious choice for Britain’s breakfast.