LoopMe surveyed 7,561 UK consumers in March 2026 to gauge live sports viewing behaviours and trends.

PurchaseLoop Audiences transformed this research survey data into exclusive, actionable segments, including:
- Sports actively followed
- How fans follow sports
- Viewing frequency
- Concurrent behaviours
- Summer sporting events to watch
- Preferred viewing locations
Activate these audiences in your campaigns today by contacting uk_agency@loopme.com.
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