LoopMe ranked best overall media owner in IPA Digital Media Owner Spring 2026 Survey

Also recognised across Ad Networks/Exchanges, DSP and Sales Houses

LONDON, UK – LoopMe, the global leader in brand performance, has been named the best overall media owner in the IPA Digital Media Owner Spring 2026 Survey. The company secured the highest rating for ‘overall experience’ with a score of 90.5%, reflecting its commitment to service excellence and product innovation within the digital advertising ecosystem.

The biannual survey, conducted by the Institute of Practitioners in Advertising (IPA), serves as a benchmark for agency satisfaction, measuring how media owners perform across various service and delivery categories. LoopMe’s top-tier ranking follows a period of consistent performance, highlighting the company’s ability to align its AI-driven solutions with the evolving needs of agency partners.

In addition to the ‘overall experience’ win, LoopMe achieved strong results across several key service categories. Agency respondents rated the company particularly high for accessibility and product knowledge, with 92.9% agreeing it is easy to contact the sales team and 90.5% acknowledging an excellent understanding of its own product suite.

The survey results also underscored LoopMe’s focus on collaboration:

• 82.9% of respondents cited a real sense of agency/media owner partnership.
• 75.7% praised the company’s professionalism in dispute resolution.
• 71.4% agreed that LoopMe understands both client strategies and the broader agency context.
• 70.7% expressed satisfaction with the quality of LoopMe’s response to briefs.

Neil Holmes, VP, Sales EMEA at LoopMe, commented: “We are incredibly proud to be recognised by our agency partners as the top-performing media owner in the IPA’s latest survey. Achieving a 90.5% score for overall experience is a testament to the hard work of our teams in ensuring that our AI technology is backed by market-leading service. These results validate our efforts to move beyond transactional relationships and build genuine partnerships that understand and support the strategic objectives of the agencies we work with.”

The IPA Digital Media Owner Survey provides a platform for media agencies to give honest feedback on the digital media owners they deal with regularly, helping to maintain high standards of service and accountability across the UK digital landscape.