Published date: Friday, 20 February 2026

LoopMe Consumer Snapshot: March College Basketball Tournament (US)

LoopMe surveyed 15,208 US adults between February 4 – 8, 2026 to gauge planned engagement with the college basketball tournament in March.

PurchaseLoop Audiences transformed this research survey data into exclusive, actionable segments, including:

  • Tournament viewer engagement
  • How viewers plan to watch the tournament
  • Bracket engagement
  • Reasons for following the tournament
  • Likelihood to attend a tournament game in person

Activate these audiences in your campaigns today by contacting us_agency@loopme.com.

Also available via:

Download now