LoopMe integrates Australian audience segments within Evorra Data Marketplace, enables activation on social media
Integration enables Evorra accounts to access 23 million LoopMe profiles, with PurchaseLoop Audiences segments activation on social media
Sydney, 10 February, 2026 – LoopMe, the global leader in brand performance, today announced an integration with Evorra, allowing Evorra account holders to access LoopMe’s 23 million Australian profiles. The partnership will provide existing LoopMe segments within the Evorra Data Marketplace for insights and activation. Evorra account holders can also create custom segments by utilising LoopMe’s PurchaseLoop Audiences – LoopMe’s proprietary pre-campaign audience solution – within Evorra.
In addition, activation of PurchaseLoop Audiences segments on social media, including Facebook and Instagram, as well as programmatic, can be leveraged by Evorra integrations to deliver sequential messaging, suppression and retargeting media across platforms.
As key players in the Australian market, the partnership between LoopMe and Evorra brings even more accessible, accurate, and privacy-compliant data to marketers, for more effective targeting.
James Parker, Head of APAC, LoopMe, commented: “Evorra is a trusted, intelligent, and interoperable platform, making it the perfect partner for us to deliver next-generation marketing with. Marketers increasingly need a precise understanding of consumer behaviour to enable privacy-compliant, personalised engagement that will drive performance. Our integration with Evorra will mean more marketers no longer have to rely on assumptions about the audiences they’re reaching.”
Aaron Ritoper, CEO, Evorra commented: “This integration is about automating how agencies run data-driven advertising. With LoopMe available inside Evorra, agencies can use AI-powered search to quickly discover the right audiences, build segments, and activate them across social and programmatic channels within a single workflow. That means less manual work, better-matched audiences for advertiser media plans, and a faster path from planning to high-fidelity audience execution.”