Brand challenge: Gaining market share
GrabExpress Indonesia wanted to increase brand awareness and market share. GrabExpress were also looking to drive more sales of their hamper/parcel service.
LoopMe drives consideration lift 2.89x higher than industry benchmark for GrabExpress
Brand strategy: Bespoke audiences to guarantee results
Consumer Audiences: leverage PurchaseLoop Audiences to create audience segments of in-market parcel/hamper buyers and GrabExpress users
Brand Performance Optimization: leverage PurchaseLoop Brand to optimize the campaign in real time towards brand lift goal of shifting consumer sentiment towards GrabExpress
Creatives: target in-market users with rich media video creative to drive engagement, awareness and consideration for GrabExpress
Campaign results: Increased consideration & awareness
More information on the strategy behind this campaign is available in this video.
In recognition of this campaign, LoopMe was a finalist in the Best Use of Marketing AI Solution category at the Marketing Technology Awards.
48%
48%
Lift in consideration
8.8%
8.8%
Increase in ad recall
2.89x
2.89x
Higher consideration lift than industry benchmarks
4M
4M
Impressions