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Published date: Thursday, 24 July 2025

Young adults are leading AI adoption, but wider public remains hesitant

New LoopMe UK consumer data offers insights into AI adoption trends and the tech sector workforce

London, 17th July 2025: New research from LoopMe, the global leader in brand performance, reveals that only 27% of UK consumers are currently using AI tools. However, 18-34 year olds are leading the charge, with 40% reporting that they actively use AI tools: nearly double the rate of those aged 55 – 64. This highlights the significant opportunity for brands to build long-term loyalty with the new wave of early-adopting AI users.

Despite limited overall uptake, the report revealed that AI is already playing a role in daily life, with around one in four (24%) using AI for personal research, and 20% for work. Among AI tools, ChatGPT is the most preferred option, with one-third of AI users in the UK naming it their primary assistant. Other AI tools being used include:

  • Google Gemini – 19%
  • Microsoft Copilot – 14%
  • Meta AI – 13%
  • Amazon Q – 10%
  • Apple Intelligence – 10%

LoopMe’s analysis also revealed key insights into tech sector professionals:

  • 25-34 year olds are more than twice as likely as any other age group to report working in the tech sector, providing an ideal demographic for brands looking to accelerate tech adoption and accuracy.
  • Over half of the surveyed tech workers identify as key decision-makers within their organisations, forming a key target audience for brands aiming to fast-track workplace adoption of new tech tools and platforms.

“While businesses continue to develop strategies to incorporate AI in the UK, the next generation of users is already paving the way forward,” said Sarah Tims, AVP Marketing at LoopMe. “Brands have the perfect opportunity to tap into an engaged young audience who are already adopting these tools for personal and professional use. At the same time, driving education and upskilling the wider public will play a key role in improving AI use and awareness, and in driving its long-term effectiveness in the future.”

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