LoopMe is excited to return to Advertising Week New York

In today's data-driven advertising landscape, performance marketing has become a powerful tool for generating immediate results and driving sales. However, as brands increasingly focus on short-term gains, the long-term impact of brand building and upper-funnel performance is often overlooked.

This panel discussion will delve into the importance of balancing performance-driven strategies with brand awareness initiatives. Influential marketers and brands will share actionable insights on how they've successfully integrated performance media and brand advertising to achieve sustainable growth.

Discover how the combined value from the precision of streaming and the scale of broadcast is revolutionizing local advertising across news, sports, politics and entertainment. This panel will explore leveraging both mediums to drive stronger community connections and deliver unmatched value to advertisers, streamers, and broadcasters. Industry experts will share strategies on using advanced technologies and innovative approaches to maximize the reach and impact of brand messaging in local markets.

Television has historically been the cornerstone of brand building and driving long-term brand effects. However, with the rapid decline in traditional TV viewing and the evolving landscape of new and varied video inventory and placements, brand advertisers are facing unprecedented challenges and opportunities.

In this fireside chat, Rob Cukierman, Chief Product Officer at LoopMe, will sit down with a senior industry leader to discuss how brand advertising can continue to drive long-term business outcomes in today’s media environment. They will explore how an AI-driven approach, which combines advanced performance techniques with traditional brand metrics, is helping brands adapt to a new world of brand building in the post-TV era.