LoopMe surveyed 80,067 people in the UK between April-May, 2024 to gauge behaviour and preferences around media consumption in the United Kingdom.
PurchaseLoop Audiences transformed this survey data into exclusive, actionable segments, including:
- Light media users (light mobile gamers; light social media users; light TV viewers; light YouTube viewers; light web browsers)
- Heavy media users (heavy mobile gamers; heavy social media users; heavy TV viewers; heavy YouTube viewers; heavy web browsers)
- Browsing affinity (news; music & entertainment; sport; gaming)
Contact us to use these audience segments in your campaigns today.
LoopMe also carried out research into media consumption trends in the United States.