Brand challenge
motorola wanted to drive consideration for their motorola razr mobile phone
LoopMe drives 28% lift in purchase consideration for motorola
Innovative solution
Use PurchaseLoop Audiences pre-campaign to identify audiences who are in-market for a mobile phone
Create a custom segment of users that would consider purchasing a motorola razr mobile phone and target Gen Z
Leverage LoopMe's AI to optimize in-flight towards purchase consideration
Target users with custom mobile rich media creatives with AR functionality to select different colour options and increase CTR and drive user engagement
Oustanding results
LoopMe was a finalist in the Best Use of Tech and AI category at the B&T Awards in recognition of this campaign.
For more information on how LoopMe successfully put the motorola razr product in front of the right audience in the age of data privacy, please take a look at our motorola case study sizzle reel.
28%
28%
Lift in purchase consideration
8.8K
8.8K
Lifted users driven by LoopMe
2.5%
2.5%
CTR
3.7%
3.7%
ER