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Online Black Friday and Cyber Week shoppers

Reach users who will shop online during Black Friday and Cyber Week: This package was curated by leveraging LoopMe’s proprietary AI in conjunction with data from our research into consumer shopping habits around the Black Friday/Cyber Week and the December holiday season. 4,835 US consumers were surveyed, providing insight into planned expenditure, products they will buy and whether they intend to shop online or in-store.

Details:

  • Price type: dynamic CPM
  • Ad formats: all IAB standard video & display formats
  • Device type: desktop, phone, tablet
  • Inventory type: desktop web, mobile web, mobile app, CTV
  • Country: US, GB, DE, CA, FR, IT, SG, ZA, SA
  • Benchmarks: video = 70%+ VCR; display = 0.25%+ CTR

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