FOR SUPPLY & DEMAND PARTNERS
FOR Brands & AGENCIES
FOR BRANDS, AGENCIES, PUBLISHERS & PLATFORMS
Published date: Thursday, 25 July 2024

'It does leave one question unanswered': Industry reacts to Google abandoning cookie quest

Leonard Newnham, Chief Data Scientist at LoopMe explains why the future is privacy-centric to achieve effective advertising performance.

More insights on third-party cookie deprecation changes