The Better Ads Standards & the IAB's (app-)ads.txt

LoopMe is proud to support the IAB’s (app-)ads.txt initiative, which provides a means for publishers to specify their authorised digital sellers and, as a result, helps combat ad fraud. 

LoopMe believes that increasing transparency in the advertising industry is of benefit to all parties involved, from advertisers and publishers through to end users. 

The Coalition for Better Ads has put together The Better Ads Standards in order to help those in the industry understand the ad experiences that might lead to consumers downloading ad blockers. 

We encourage all our clients and partners to familiarise themselves with this guidance so that we can make online advertising better for everyone.