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Leading utility app achieves 50% lift in revenue with LoopMe’s Intelligent Marketplace

Summary

LoopMe’s patented AI algorithm uniquely sets a bid floor and bid price for each request we receive, providing the ability to maximise revenue by adapting in real time to the requirements of each DSP.

The key benefit of LoopMe’s AI algorithm is that it aggregates bid floors and bid prices then chooses the best combination that drives the most revenue for the direct connection.

Innovative solution

Create a direct connection with LoopMe’s Intelligent Marketplace
Access LoopMe’s AI to increase revenue opportunities, help make predictions on win price and generate a higher eCPM
Leverage LoopMe’s Intelligent Marketplace to access a sustainable programmatic ecosystem with low server costs
Generate more brand campaign opportunities to enhance user experience

Results

Using LoopMe’s AI technology the utility app publisher was able to increase their revenue.

Find out more about the LoopMe Intelligent Marketplace.

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50%

Lift in revenue growth from launch of direct connection with LoopMe

Up to 4x

Higher bid rate

85%

Brand campaigns generated
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