2023 has seen fitness wearables become even more accurate and intelligent, offering consumers a wider variety of advanced features than ever before; from tracking sleep and their heart rate variability to training recommendations.
LoopMe is monitoring consumer sentiment and purchase intent in our multi-market pulse report. By using our proprietary research platform, LoopMe surveyed 2,879 consumers across the UK and Australia from November 3, 2023, to November 14, 2023.
LoopMe also surveyed a further 6,383 consumers across the US, Germany and Ireland from November 3 to November 20, 2023. We explored three key areas to understand consumer sentiment when it comes to wearable fitness trackers; consideration, brand familiarity and what matters most to consumers when choosing and wearing a fitness tracker