Brand challenge
Difficulty increasing awareness and consideration to visit London across the U.S., Germany and France.
LoopMe drives lift in awareness and doubles media performance across markets for VisitLondon
Innovative solution
Leverage PurchaseLoop Audiences to identify key audience and PurchaseLoop Brand to increase awareness and consideration.
Target users with engaging video, display and rich media to drive engagement.
Outstanding results
“LoopMe planning and activation support on the VisitLondon campaign went above and beyond our expectations. Their prompt and efficient resolution of problems, as well as applying timely optimisations, helped us achieve our KPIs and outperform on all benchmarks”
Karen Hernandez, Programmatic Manager
Wavemaker
167%
Lift in awareness in the U.S.
140%
Lift in awareness in Germany
51%
Lift in awareness in France
5%
Average lift in VCR versus client benchmark
2x
Lift in CTR across markets versus client benchmark