Brand challenge
Drive awareness of Panadol to treat fever post-vaccination
LoopMe drives 7.6% lift in awareness of the usage of Panadol to treat potential side effects post vaccination
Innovative solution
Leverage PurchaseLoop Brand to measure consumer sentiment towards Panadol in real time.
Use geo-locations of vaccination centers around Malaysia to target users with a 20 second video creative to drive engagement.
Retarget users who visited the vaccination centers with another 6 second video.
Outstanding results
LoopMe’s media performance exceeded client benchmarks across both video creatives.
In recognition of our work on this campaign, LoopMe was a winner in the Best Media Performance category in the 2022 MSA Awards.
7.6%
Lift in brand awareness
88.6%
VCR
18.6% higher than client benchmark
4.4M
Data impressions delivered