Brand challenge
Increase awareness and shopping consideration among females for Very
LoopMe drives 15.2% lift in shopping consideration among females for Very
Innovative solution
Leverage PurchaseLoop Brand to drive awareness and shopping consideration in real time.
Target females and males separately with full-screen video, static and rich media creatives to drive user engagement.
Creatives built by LoopMe's in-house team.
Outstanding results
“Moving beyond proxy metrics like video completion rates and clicks, our work with LoopMe has helped us to deliver outcomes-driven advertising for our clients through scalable technology that consistently delivers a quality audience that meets their KPIs. We’re now better enabled to attribute the media that’s making a difference, increasing our advertising efficiencies and incrementality.”
CEO, Dentsu UK
“By trading on a new suite of digital KPIs and with make-good assured, we were able to focus investment efficiently toward ad-effectiveness guarantees for our client. The test performed brilliantly, delivering an impressive 15% incremental AI uplift on consideration to shop, surpassing the guaranteed KPI by 50%.”
Display Partner, Amplifi UK
“LoopMe has been a key partner in helping us achieve our primary KPIs and deliver impressive creative engagement for our clients.”
Display Partner, Amplifi UK
15.2%
Lift in consideration among females
3.2%
Lift in consideration among males
21.6%
Engagement rate among males
73.3%
VCR among females