Beware of the AI 'hype curve', says LoopMe General Manager, Pete O'Mara-Kane: Programmatic Punch APAC

Beware of the AI ‘hype curve’, Pete O’Mara Kane comments in The Drum.

Ahead of the inaugural Programmatic Punch APAC, The Drum speaks to Pete O’Mara-Kane, general manager of the tech company, LoopMe, about where digital advertising has led the industry in the last 25 years, how businesses need to continue to adapt to change or risk falling behind, how AI will continue to revolutionise advertising over the next 25 years and what to expect from the future.