Employee spotlight:
Aby Carandang
Singapore-based Sales Director Aby Carandang offers an insight into her career in adtech, what she likes to listen to, and her plans to go hiking in Nepal.
Why did you decide to join LoopMe?
I have been in advertising for my whole career and have had the opportunity to work in various adtech spaces like social media, data sales, SSPs, and media agencies. I got excited about the role at LoopMe because it allowed me to return to programmatic sales and be at the centre of AI growth in adtech. LoopMe also opened me to the challenges of stepping into a regional role where I am constantly learning about South East Asia and how the industry varies across the region.
What project or event has been your favourite at LoopMe?
I have a few favourites in mind; I think the SEA team just makes everything fun, but our sponsorship with Dentsu Malaysia last year stands out. I not only got to represent LoopMe on the main stage, but I also enjoyed the dynamics of our team! The day was buzzing with great energy and client engagement!
Do you have any WFH routines or rituals?
As a must-have first thing in the morning, I like planning out my day with a cup of coffee. Whenever I can, I will walk to pick up lunch; then, it’s Spotify playlists all day for me. I listen to everything, including true crime podcasts while working.
Tell us a bit about yourself.
I am Aby or Abigael. I am a Sales Director for LoopMe APAC. I am originally from the Philippines and I moved to my second home, Singapore, over a decade ago and have been living here since, with my husband Harold. I love to travel and explore towns by running around and people-watching in cafes! I strongly believe in work-life balance. My latest mantra is to ‘Plan the fun first,’ which helps me focus and be more intentional at work.
Do you have any hobbies?
Yes, I like activities that allow me to focus like puzzles, baking and gaming (if I have time). I also like to move! I run and do yoga, and I have recently become hooked on hiking. I am currently training for my biggest hike to date in Nepal! Wish me luck!
If you could invite any public figure to dinner, who would you choose and why?
I would invite Conan O’Brien – I think he is an intelligent, funny person and it would be cool to hang out with him. I have a lot of questions about the characters from his late night show. If he is not available, I will be inviting Fred from Fred Again so I can sample his latest music.
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