LoopMe granted third patent for innovative AI powering its Intelligent Marketplace

We’re excited to share that LoopMe has secured a new patent, the third for our Intelligent Marketplace, bringing LoopMe’s total patent count to six, with a further twelve pending.

Our newly issued patent titled “Automated Hybrid, Optimized Advertising Auction System and Method” acknowledges how LoopMe connects supply and demand in programmatic auctions.

The patented technology plays a foundational role in the ability of LoopMe’s multidimensional bid optimization algorithm to dynamically set bid floors and margins. This enables advertisers to reach audiences with greater precision while maximizing performance and value across LoopMe’s exchange.

“This new patent is another strong validation of our long-term investment in proprietary, AI-driven advertising solutions that deliver real impact for partners across the digital ecosystem,” commented LoopMe Chief Data Scientist Leonard Newnham.

With dedicated data science and engineering teams, LoopMe is focused on developing cutting-edge AI to create better decision making in real time from the best data sets available.