LoopMe continues its commitment to improving the digital advertising experience
LoopMe is the global leader in brand performance, redefining brand advertising for the digital and app ecosystem. With consumer insights and AI at our core, LoopMe makes brand advertising better, outperforming industry benchmarks for leading global brands. Our vision is to change advertising for the better, by building technology that will redefine brand advertising. That is why we support the IAB Gold Standard, an initiative that aims to improve the digital ecosystem.
Increasing transparency in the advertising industry is something LoopMe believes benefits all parties in the adtech landscape, from advertisers and publishers to end-users. LoopMe is a supporter of the IAB’s (app-)ads.txt initiative, which helps publishers combat ad fraud by allowing publishers to specify their authorised digital sellers. We are also supporters of the DemandChain Object, which, in conjunction with buyers.json, provides a buy-side complement to the SupplyChain and sellers.json specifications that enhance supply-side transparency. We encourage our supply chain partners to adopt all of these.
In order to help the industry understand ad experiences that may lead to the downloading of ad blockers, The Coalition for Better Ads has put together The Better Ads Standards. We encourage all our clients and partners to familiarise themselves with this guidance so that we can make online advertising better for everyone.
The latest updates for the IAB Gold Standard 2025, which LoopMe plans to implement by the end of the year, include:
Support for the new IAB Tech Lab video signals:
The new IAB Tech Lab video signals provide updated standardised practices for video content and context to support advertisers in making more effective decisions around where their ads may appear.
Feature to target inventory that supports Sellers.json:
The new Sellers.json specifications are aimed at increasing trust of the supply chain, specifically on the supply side of real-time bidding and programmatic buying. Sellers.json provides a way for buyers to identify the entities that sell digital advertising, either directly or as intermediaries.
RefSettings:
The RefSetting system helps in optimising a site’s carbon footprint, enables publishers to declare ad refresh information, improves advertisers’ time on screen, and ensures a smoother consumer experience.
LoopMe is committed to implementing all of these by the end of 2025.