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Published date: Thursday, 20 February 2025

Curation x Generative AI: LoopMe's new Premium Deals Library addresses PMP challenges

Searching for a PMP deal is often a frustrating experience for a trader. Mainly because they have to keep guessing the relevant keywords and almost all curation platforms are locked behind login requirements. Launching in Februaury 2025, LoopMe’s Premium Deals Library will provide programmatic traders with a streamlined, public platform to apply always-on PMPs to their campaigns in just two clicks.

Powered by LoopMe’s proprietary survey data — collected from nearly one billion surveys delivered globally — and a generative AI-powered search tool, the platform recommends the most relevant and best-performing deals based on any brand, keyword, or KPI.

With a focus on scale, accessibility, and performance, the Premium Deals Library addresses the key challenges that agencies face when accessing curated deal packages. In this post, we’ll explore those challenges, LoopMe’s tailored solution, and the technology driving these solutions.

Finding the right deal, fast

We found that one of the biggest challenges for traders was identifying which deals are most applicable to their advertising campaigns when browsing a library. For example, if I were running a campaign for a sportswear brand, I would need to guess the keywords to surface relevant deals, for example, sports, trainers, and running. However, I might miss seasonal deals (such as the Olympics), or shoppers currently looking for general fitness apparel, and those in-market for close competitors’ products—all of which would be highly relevant for a programmatic campaign for a sportswear brand.

To resolve this, LoopMe has built a specialized search engine powered by our deal library taxonomy data and world-leading generative AI tools. LoopMe’s search engine can be used with any brand, keyword, or KPI to rank the most relevant deals based on your input within LoopMe’s library. The engine also provides reasoning for why a deal is relevant to campaign requirements, ensuring that users can make informed decisions about their audience reach. Additionally, only deals with very high relevance, based on a confidence score system, are presented.

Here’s a comparison of search results for Home Depot:

Traditional search:

  • Home Depot customers

LoopMe’s GenAI search:

  • Home Depot customers
  • High spenders + values brand reputation
  • Home and garden Black Friday and Cyber Week shoppers
  • Interested in home and garden content
  • Interested in DIY
  • High retail spenders
  • High spenders + planning to shop both in-store & online
  • Walmart customers

No login. A true library

“I love logins!” said no one ever. Agencies are tired of logging into multiple platforms, providing two-factor credentials, and resetting passwords regularly. This is why we have decided to make the LoopMe Premium Deals Library entirely public, allowing traders to find and implement deals on external DSPs without constantly needing to contact us or enter login details.

On top of this, LoopMe has ensured that all deals are publicly available for 100+ DSPs, copyable, and accessible within two clicks and under 20 seconds. On the backend, LoopMe synchronizes deals with all major DSPs, ensuring these deals appear instantly within DSP inventory marketplaces.

If you’re searching for a custom deal or cannot find your desired deal in the library, our contact form takes less than 60 seconds to complete. You’ll receive a response and a deal within three working days via email or a JIRA ticket.

Addressability and scale

Curation platforms ensure audiences are matched to relevant inventory SSP-side via PMPs, driving addressability and scalability. LoopMe’s Premium Deals Library utilizes its DMP, containing over two billion active and consented devices, enhanced with behavioral-graphic data from almost one billion survey responses and 30,000+ brand and performance campaigns.

Paired with LoopMe’s direct inventory supply — recently boosted by the acquisition of Chartboost — LoopMe provides supply chain-optimized traffic, matched to real-time audiences and scaled via LoopMe’s Persona ID graph for omnichannel presence.

The LoopMe Premium Deals Library is the easiest way for programmatic traders to buy LoopMe inventory and audiences at scale, while relying on LoopMe to manage supply and avoid common issues — such as non-contextually relevant inventory, MFA, and IVT — encountered in open marketplace traffic.

By Daly Farrington – Senior Product Manager

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