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Published date: Monday, 27 January 2025


Employee spotlight:
Craig Baillie

Craig Baillie, Team Lead for EMEA Account Management based in London, features in LoopMe’s employee spotlight series.


Why did you decide to join LoopMe?
Years ago, I was agency side over at Dentsu, where Neil (now our VP Sales EMEA) used to sell into the accounts I worked closely across. I was quite aware of LoopMe’s PurchaseLoop product suite, with this being completely unique in market and a massive USP/deciding factor in me wanting to join the company, looking to direct my career down the account management pathway. These interests, as well as the AI capabilities LoopMe offered and fast-growth culture really attracted me during the recruitment process.

What motivates you to come to work?
The people I work with hands down. The way we work collaboratively – internally across a multi-faceted layer of teams, all working to achieve certain goals and deliver value is the biggest motivational factor, as well as externally with the client relationships we nurture. There are extremely hard-working, committed and talented people working within LoopMe, and I really value being able to work with and learn from them every day.

Can you discuss a skill you’ve acquired or developed while working at LoopMe?
Cross-functional collaboration. Working closely with a number of different teams across the organisation, honing ability to analyse data and translate insights into actionable marketing strategies for our clients. Account management across various client projects, learning to prioritise tasks effectively while maintaining high-quality servicing standards in a fast-paced and dynamic industry which is constantly changing. Each day is different and I’m always learning something new!

Do you have any hobbies?
I love my sport! I still manage to play hockey and football competitively over the weekends, and I’m also a winter sports enthusiast, hiker a fair-weather golfer! I love to travel – always wanting to visit new places and tick off cities/countries I have never been to before to experience different cultures and foods.

If you could live anywhere in the world, where would you choose and why?
I was lucky enough to spend some time in South Africa (specifically Cape Town) last year for a few weeks. Incredible place and I couldn’t recommend it enough. The backdrop is surreal and one of the best places I have ever hiked for scenery. The people are so hospitable, with the food and wine also being out of this world good! I will be back…

If you could invite any public figure to dinner, who would you choose and why?
A rogue one…but Bob Mortimer. If ever fancied a laugh over dinner concerning irrelevant topics and extravagantly made-up stories, he would be my choice. Do read his novels if you get the chance…it’s a lot of nonsense but feel-good reading.


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