Lead inventor Yuliia Loktionova shares why LoopMe’s Brand Outcome Scores solution will revolutionise how marketers plan and execute campaigns

The fragmentation of the media system has changed how brand advertisers connect with consumers and increased the complexity of measuring campaign performance. With WARC’s latest forecast predicting that global ad spend will increase to $1.7 trillion in 2024, how do brand advertisers identify the best way to maintain market share?

Marketers need clear visibility of which ad impressions are driving brand awareness, consideration and purchase intent. Increasingly, more media tools are enhanced by artificial intelligence (AI), enabling advertisers to more effectively measure the outcome of their ad spend. 

LoopMe’s first-of-its-kind AI-powered media scoring tool provides advertisers with predictive scoring for their ad buys at both the programmatic bid-request and impression level. Using contextual, geographic, and temporal-based machine learning models for its predictions, marketers can more effectively plan and execute their campaigns across mobile video, CTV, and display ads. Brand Outcome Scores enables marketers to drive superior results without the need for cookies or other user identifiers. 

Our primary goal with the Brand Outcome Scores solution is to ensure that brands only buy the ad requests that matter.

With 12 years of heritage in AI and two patents pending for the Brand Outcome Scores solution, LoopMe continues to find solutions to unsolved industry challenges.

By Yuliia Loktionova – Director, Data Science