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Published date: Monday, 8 July 2024

LoopMe video series from Sport Beach 2024

As a partner of this year’s Stagwell Sport Beach in Cannes, LoopMe CRO Lisa Coffey had the opportunity to interview industry leaders from Quad, Spark Foundry and Stagwell.

These interviews are available for you to watch below.

Josh Lowcock, President of Media, Quad

We explored the fragmentation of media, brand spend in the mobile ecosystem, and the intersection of brand and performance advertising.

Lisa Giacosa, Chief Investment Officer, Spark Foundry

We discussed AI, the importance of data and ensuring relevance, and the increasing emphasis on consideration.

Jon Schaaf, Global Chief Investment Officer, Stagwell Brand Performance Network

We analyzed the need for brand and performance to coexist, why we should have more standardized ways of measuring success, and the benefits of trading on outcomes.

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