White paper: Optimizing reach for more effective brand outcomes

When navigating the current media environment which is characterized by fragmentation and diverse consumer behaviors, the challenge for brands is to effectively reach audiences in a way that drives not only awareness, but also brand loyalty, consideration and ultimately brand outcomes.

In this paper, we outline:

• Strategies for optimizing reach to achieve scalable outcomes
• The importance of media placement
• The impact of frequency and creative on the effectiveness of brand advertising campaigns

Data cited in this paper was leveraged from a survey of 28,047 respondents conducted using LoopMe’s PurchaseLoop Audiences.

Exclusive audience segments based on the profile of survey respondents are available in LoopMe’s DSP and via LiveRamp.

To use these audiences in your campaigns, please contact us.