LoopMe Integrates with Adverty to Expand Access to In-Game Inventory
LoopMe is pleased to announce a new partnership with Adverty, giving LoopMe advertiser clients worldwide access to Adverty’s in-game inventory, increasing reach and brand uplift for clients whilst respecting the gaming experience.
Adverty is a leading in-game advertising provider and creator of the programmatic In-Play ad format. Its revolutionary and multi-patented In-Play viewability technology is the only solution on the market in line with the recent in-game viewability measurement guidelines set by the IAB and the Media Rating Council.
LoopMe’s research into mobile gaming habits and preferences found that 62% of consumers play games on their mobile devices, with 76% playing more than an hour per day. As mobile gaming continues to grow in popularity, with Statista’s calculations putting the number of gamers at 3.2 billion in 2021, LoopMe sees in-app mobile gaming becoming an increasingly key component of the marketing mix.