What we learnt at Nonference

Yesterday, IAB UK hosted their inaugural Nonference, encouraging attendees: ‘don’t take
notes, take part’. The event was the first of its kind which broke the mould of traditional
conferences so everyone could immerse themselves in all the experiences that the event
had to offer.

With over 300 in attendance from brands, to agencies the day was truly an epic event. In
case you couldn’t attended or want a recap – read on!

We are all biased

Unconscious bias in media and the workplace is rife and for our industry to truly eradicate it
we must first acknowledge the problem. Doing this allows us to become better marketers
and better colleagues. LoopMe’s GM International, Pete O’Mara Kane and Chief Data
Scientist, Leonard Newnham stressed the importance of letting the data do the talking. If
you’re heading to Mindshare Huddle register for this session at 2pm and 3pm to learn more.

The AR revolution is here

Augmented Reality was demonstrated through Snapchat’s Lens Studio which invites the
general public to ‘unleash their creativity’ and create their own AR snap filter. Previously
this has only been available to brands, so it’s great that consumers are getting the chance to
try it out.

This has already been adopted by brands such as Ikea, Lacoste and Cadbury.

Street Art can impact creativity

Celtra looked at different examples of street art and the lessons that brands can learn from
them. Keeping it simple, making it relevant and being clever all gave us all food for thought
in how we can up our brand experiences to stop it becoming boring!

The future looks bright

Without a doubt the biggest takeaway from Nonference is the amount of interesting and
inspiring things happening in the marketing and advertising industry. We look forward to
seeing many more conferences, or nonferences, which gets people involved. Advertising is
an exciting place to be right now!