Employee Spotlight: Yuliiya Loktionova

Tell us a bit about yourself

My name is Yuliia. I was born in a small town in Ukraine called Dniprodzerzhinsk. I’ve been interested in mathematics from childhood, so it wasn’t hard for me to decide what I wanted to do for a career.

I completed a master’s degree in Applied Mathematics at University. Once graduating I moved closer to the city and started my career as a Data Scientist at PrivatBank, the largest bank in Ukraine.

At PrivatBank I worked on a series of projects including marketing campaign optimizations, discovering new data sources; as well as working on a recommendation system of personalized offers for customers.

During my 3 years at PrivatBank, I realised AI’s potential and how it could help businesses around the world.

Why did you decide to join LoopMe?

I was interested in trying my hand at digital media, an industry which was new to me but one I wanted to learn more about. While I was interviewing at LoopMe I immediately felt it was a company where I could realize my potential and learn a lot.

However, the deciding factor was the opportunity to be directly involved in the development of LoopMe’s AI. Everyone I spoke to seemed really passionate about the product, so I was excited to start.

What’s your job role and day to day responsibilities?

I’m a Data Scientist in our Dnipro office. I helped design the device matching system (which Tom has spoken about before) and the device graph tool. Currently I’m working on creating and extending segments which allow us to determine who is going to respond most positively to any given campaign.

What has been your best moment at LoopMe?

The best moment at LoopMe has to be getting to know the team, both in the UK and the Ukraine. We have a great culture here, which is great when you’re working with your colleagues for 8 hours a day!

Tell us a fun fact about yourself?

A passion of mine is nurturing my pet royal snail Uli.

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